An effective Visual Content Strategy is an important component of marketing.
10% of what they hear
20% of what they read
80% of what they see
Visual content is one of the most powerful communication mediums available today. Our brains process visuals more efficiently than text, which makes visual content more interesting, engaging and effective.
There are few things that are as effective as visual content at driving traffic, social activity and user engagement.
Conversion rates for businesses using custom visual content is 7x higher.
Mobile ecommerce is projected to make up to 72.9% of total ecommerce sales by the year 2021.
That is a rise of over 20%, or approximately 2.5 trillion US dollars from 2016!
In 2016 the percentage of mobile web browsing overtook desktop for the first time!
It's no coincident that Google also announced plans for mobile first indexing of websites in 2016, and launched Accelerated Mobile Pages.
What does this mean for ecommerce marketing and our visual content strategy today?
Enter Amp Stories, a mobile friendly marketing strategy for visual content. Stories give users a tap-through experience that is visually engaging and easy to consume.
Amp Stories are not confined to a single platform. They are shareable on social media and rank high in Google Mobile Search.
Content may still be King but visuals in content marketing are more successful than pure text marketing alone.
Visual content is the driving force behind Amp Stories. A storytelling format that immerse readers in full-screen content.
AMP Stories have continued to be improved and developed by the open source community with the latest features including:
Another feature is an opt in for stories to support landscape, changing the desktop view into an immersive full bleed mode experience. This also allows the story to be seen in landscape orientation on a mobile device.
Desktop view before
Desktop view after with landscape option
Image Credits: Amp Project
Stories have been used for tens of thousands of years.
They are embedded in our psyche. It’s what makes us human. What is your business content strategy and how does it tell it's story?