What Are Amp Stories?

AMP stories are built with the same technology used in AMP pages. By expanding to visually fill readers’ screens, AMP stories offer creative opportunities for storytelling, with flexibility in design.

Amp stories work across mobile and desktop devices. As part of the open web, stories can be shared without being confined to a single ecosystem.

Express your personal brand by creating beautiful media rich stories that users can access quickly across the web.

Supports native video and audio

Engage users with Amp Stories built-in animations

Sequence animation effects

Add call to action buttons

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Create your story bookend


The bookend is the last screen of the story. Keep readers engaged with your content by adding related links to the end of the story.


This includes:

  • Sharing Options
  • Related Links
  • Featured Products
  • CTA Buttons
  • Text